After Samsung’s Tizen, now it is turn of HTC to develop a new mobile operating system to rival Android and iOS. The growing dominance of Android and the dependence of mobile device makers on it is making companies like Samsung and HTC to think of new mobile operating systems. Other reasons for the new trend are the patent related legal controversies that Google’s Android is embroiled in and Google’s acquisition of Motorola. Device manufacturers fear that Google might give preference to its own devices if its marriage with Motorola ends happily.

According to the reports, the new operating system is mainly meant for the Chinese market and have lot of Chinese social networking apps integrated into it. The most important of these apps is the micro-blogging service Weibo which imitates Twitter. The Chinese government has been actively encouraging its device manufacturers to move away from Android OS and develop an indigenous OS for the Chinese market. While Facebook is banned in China, the Chinese government also had damaged its relations with western technology companies like Google and Apple. The new operating system, if and when it gets the blessings of the Chinese government might be adopted by many big Chinese device manufacturers making it an instant hit. HTC can also make good inroads into the Chinese market where it has started selling its HTC branded devices in 2010 (it used to operate in China under the Dopod brand before that).

Even though the new OS will be primarily meant for the Chinese market, it is beyond doubt that HTC might release it in other market if it is well received in the Chinese market. But, given the difficulties faced by other new mobile operating systems like Microsoft’s Windows Phone and BlackBerry 10, the road is not going to be smooth for HTC. Getting more and more developers to develop apps for its new mobile OS can be the key to its success.